The setup
APMEX is one of the largest online precious-metals retailers in the US. The internal roadmap had a steady stream of website initiatives, marketing landing pages, and HubSpot-driven experiences β and not enough front-end capacity to land it all without dragging the rest of the team.
The brief was practical: a front-end developer who could integrate into ongoing projects fast, work alongside the internal team, and ship across both modern front-end workflows and HubSpot environments β without APMEX spending months running a recruitment cycle in parallel.
What was actually getting in the way
The friction wasn't a shortage of front-end developers. It was finding one who fit this surface area without an internal hiring lift:
- Two specialisms, not one. "Front-end developer" is easy to source. "Front-end developer who's actually shipped inside HubSpot" is meaningfully narrower.
- Embedded, not project-based. The role needed continuity β someone who'd hold context across sprints, not a freelancer dropping in for a one-off.
- Speed without quality loss. Marketing initiatives don't wait for a 90-day hiring funnel. But "fast" usually means "compromised" if you're sourcing alone.
- Internal ops overhead. Standing up a contractor-management surface (contracts, compliance, payments, ongoing coordination) for a single seat is a bad return on engineering-leadership time.
How the engagement actually ran
Diiirect scoped the role with APMEX's team β what the workflow looked like, what HubSpot maturity was actually required, what "embedded" needed to mean in practice β and then ran the standard validation stack:
- Targeted sourcing against the front-end + HubSpot overlap
- AI-assisted first-stage screening
- Profile and credential verification
- Pre-qualification interviews
- Technical and platform-experience review
- Onboarding and engagement setup
By the time APMEX interviewed, every candidate was someone Diiirect had already pressure-tested against the role's real signals. The selected developer integrated into APMEX's workflows and started supporting active initiatives within weeks.
Around the seat, Diiirect ran the operational layer end-to-end β contractor agreements, compliance, payments, day-to-day coordination β so APMEX's internal team kept all of its time on execution, not contractor administration.
What changed
- Front-end capacity expanded without an internal hiring cycle. The new seat was contributing on real initiatives in weeks, not quarters.
- Two specialisms in one person. Front-end + HubSpot fluency in the same developer, rather than splitting the work across two roles.
- Continuity across initiatives. The developer carried context from landing-page work into broader website projects β not a freelancer rotation.