Todos los puestos en Draidel
HubSpot Strategist
Lo que harás
- Lead strategic discovery sessions with clients to understand their business goals, marketing challenges, sales process, customer journey, and revenue objectives.
- Design HubSpot strategy across Marketing Hub and Sales Hub, including lifecycle stages, segmentation, lead scoring, campaign structure, and marketing-to-sales handoff.
- Develop complex campaign architecture for acquisition, nurture, conversion, retention, and expansion programs.
- Define attribution models, reporting frameworks, dashboards, and performance measurement strategies to connect marketing activities with pipeline and revenue.
- Apply revenue operations thinking to improve funnel visibility, campaign performance, sales alignment, forecasting inputs, and overall revenue efficiency.
- Audit existing HubSpot portals and identify strategic gaps, process inefficiencies, missed automation opportunities, and reporting limitations.
- Translate business requirements into clear strategic documentation, campaign briefs, process maps, and implementation-ready recommendations.
- Advise clients on inbound marketing, demand generation, CRM strategy, marketing automation, lead management, and customer journey optimization.
- Collaborate with implementation specialists, developers, designers, and client success teams to ensure the strategy is executed correctly.
- Present strategic recommendations to clients and senior stakeholders in a clear, confident, and business-oriented way.
- Help clients prioritize initiatives based on business impact, complexity, and revenue potential.
- Act as a trusted advisor, helping clients make better decisions about how to use HubSpot to support growth.
- Manage a portfolio of approximately 10–12 client accounts, with 5–6 typically active at any given time depending on project stage, priorities, and client needs.
Lo que buscamos
- 3+ years of experience in HubSpot strategy, marketing strategy, revenue operations, or a similar client-facing consulting role.
- Strong understanding of HubSpot, especially Marketing Hub and Sales Hub, with the ability to design strategy around how the platform should support business goals.
- Proven experience designing marketing campaign architecture, including acquisition, nurture, conversion, retention, and re-engagement flows.
- Strong understanding of lifecycle stages, lead scoring, segmentation, marketing-to-sales handoff, and customer journey design.
- Experience with attribution modeling, campaign performance reporting, funnel analytics, and revenue-focused dashboards.
- Ability to connect marketing activities to pipeline, sales outcomes, and revenue growth.
- Experience leading client discovery sessions, strategic workshops, or advisory calls with senior stakeholders.
- Strong revenue operations thinking, including funnel structure, sales alignment, reporting visibility, and process optimization.
- Ability to translate complex business goals and marketing challenges into clear strategic recommendations and implementation briefs.
- Excellent communication and presentation skills, with the ability to explain strategic concepts clearly to both technical and non-technical stakeholders.
- Comfortable managing a portfolio of 10–12 client accounts, with around 5–6 typically active at any given time depending on project stage and client needs.
- Experience working in a HubSpot agency, marketing agency, or consulting environment.
- HubSpot certifications in Marketing Hub, Sales Hub, Reporting, or Revenue Operations.
- Experience with B2B SaaS, professional services, or companies with complex sales cycles.
- Familiarity with Salesforce-to-HubSpot migration strategy.
- Experience working with implementation specialists, developers, designers, or client success teams.
- Knowledge of inbound marketing, demand generation, CRM strategy, and sales enablement best practices.