Marketing is the easiest field to fake on a resume ("ran campaigns") and the easiest to prove (every channel has numbers). Hiring managers know both facts — so a marketing resume without metrics is read as a marketer without results.

Structure

1. Header + a link worth clicking: a campaign teardown, a portfolio of work, a newsletter you write.
2. Two-line summary: "{{Specialty}} marketer, {{years}} — {{channels}} for {{B2B/B2C domain}}. Recently: {{result with a number}}."
3. Experience: metric bullets (below); open each role with scale context — budget managed, audience size, team.
4. Channels & tools row: {{paid platforms / SEO tools / marketing automation / analytics}} — honest and current; recruiters filter here.

Impact bullets — before and after

The formula: channel + budget/scale + what you changed + funnel consequence. Down-funnel numbers (pipeline, CAC, revenue) outrank vanity metrics — one pipeline number is worth five engagement rates.

Show experiment discipline

• One bullet that shows test → learning → scaled decision: "Tested {{N}} landing variants; the winner's {{change}} became the template and lifted conversion {{X}}%."
• Include a smart failure if you have one: "Killed {{channel}} after {{spend}} failed to hit payback — reallocated to {{channel}} at {{result}}." It reads as judgment, because it is.

Tailoring by target

• Growth roles: lead with experiments, funnels, CAC/LTV fluency.
• Brand/content roles: lead with audience built and distinctiveness — then still attach reach and conversion numbers.
• Lifecycle/CRM: lead with segmentation logic and retention curves.
• Mirror the posting's channel vocabulary exactly where true — "demand generation" and "performance marketing" are different searches.