Case studyReal estate development · Remote · May 18, 2026
A dedicated part-time HubSpot specialist running the CRM, the integrations, and the day-to-day ops — without Cayetano adding a full-time seat.
Cayetano Development is a Texas-based real-estate company building affordable single-family communities. As operations scaled, the HubSpot stack — CRM, workflows, integrations with Microsoft Exchange and Calendar, the operational glue underneath the sales and marketing motion — needed someone owning it day-to-day.
But that someone didn't need to be a full-time RevOps hire. The work was real and continuous, just not 40 hours a week. The question wasn't "do we hire?" It was "can we get dedicated expertise without standing up a full headcount and the recruiting cycle that goes with it?"
The friction was the gap between "freelance on demand" and "full-time on payroll":
The need was dedicated and continuous, but flexible in capacity — and operationally simple to maintain.
Diiirect set up Cayetano with a dedicated part-time HubSpot specialist on a monthly retainer. The specialist had already cleared Diiirect's validation stack — sourcing, AI-assisted first-stage screening, profile and credential verification, technical pre-qualification, and final human review — before Cayetano ever saw the profile. The conversation was about fit, not "are you who you say you are."
Once onboarded, the specialist embedded into Cayetano's workflows and ran a real surface area:
Around the retainer, Diiirect ran the operational layer — talent management, contractor structure, contracts and payments, ongoing communication — so Cayetano's team kept its focus on the business rather than on staffing logistics.
A HubSpot partner agency needed senior LATAM talent without spending weeks filtering inbound applicants. Diiirect handled the vetting, the interviews, the contract, and the payments — ThinkFuel just picked who to hire.
APMEX needed extra front-end firepower for ongoing site, landing-page, and HubSpot work — without spending months recruiting. Diiirect sourced and embedded a specialized front-end developer; the engagement turned into a long-term, multi-project collaboration.
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Diiirect is an AI-first remote recruitment platform. We help companies search, validate, shortlist, hire, and keep running global talent — combining structured workflows, skills assessments, and the operational infrastructure (contracts, payments, admin) most companies don't want to build themselves.