Case studyMarketing & creative agency · Remote · May 18, 2026
One coordinated workflow for creative + technical execution, scaled up and down with the campaign — without hiring or managing freelancers.
Citizen Relations was running a high-priority campaign for a major consumer brand — short timelines, layered stakeholder feedback, and a deliverable list that spanned both creative and technical work. Email template revisions, paid-media assets, responsive email coding, Klaviyo implementation, and the kind of iteration loop where CMO feedback at 6pm has to land in production by morning.
The brief wasn't "hire a designer" or "hire a developer." It was "give us execution capacity — design and engineering, coordinated, on demand, under campaign pressure" — without standing up new full-time seats or chasing freelancers across email threads.
The friction was operational, not creative:
Diiirect ran it as a credits-based on-demand engagement. Citizen Relations briefed work into a single coordinated workflow; Diiirect routed each task to the right specialist from the validated network and handled the coordination underneath.
The work covered the full execution surface:
Every contributor had already cleared Diiirect's validation stack — sourcing, AI-assisted screening, profile and credential review, skills assessment, final human review — so Citizen Relations never spent campaign time vetting talent. They briefed the work; Diiirect ran the assignment, the coordination, and the contributor management.
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Diiirect is an AI-first remote recruitment platform. We help companies search, validate, shortlist, hire, and keep running global talent — combining structured workflows, skills assessments, and the operational infrastructure (contracts, payments, admin) most companies don't want to build themselves.