30 vetted interview questions for a Digital Marketing Specialist, grouped by competency — channel strategy, paid acquisition, SEO, analytics, and experimentation — with what-good-looks-like guidance.
A digital marketing specialist has to balance creative judgment with hard numbers. The questions below probe both sides: whether the candidate can plan and run channels, and whether they can prove what worked. Choose 10-12 for a single round at {{Company name}}, keep the set identical across candidates, and use the guidance notes to anchor scoring.
What good looks like: strong candidates talk in numbers without being prompted — budgets, cost per acquisition, conversion rates, payback — and describe a repeatable testing process rather than one lucky win. They should connect spend decisions to unit economics, not just platform metrics like clicks or impressions.
What good looks like: the best answers show healthy skepticism — candidates who check tracking before celebrating, separate correlation from causation, and can explain a metric to a non-marketer in one sentence. Beware of candidates who only report platform dashboards and have never questioned the numbers underneath.
Not legal advice
This template is provided for general informational purposes only and is not legal advice. Laws differ by jurisdiction and change over time — have a qualified professional review any document before you rely on it.
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